Today Fortune 500 corporations spend millions of dollars on expert public relations agencies and legal teams to protect their brand. Yet the corporation’s domain names—the valuable online assets for these priceless corporate brands—often go neglected or are poorly managed, putting the organizations at significant risk for fraud, phishing scams, spam campaigns and other cyberattacks.
In many companies, the IT department may initially register domain names but leave the oversight to the legal department, which oversees company trademarks. Yet corporate domain names go beyond just including trademarks. For example, marketing teams will require new domains to launch new products, events and other activities. In some organizations, these marketing teams register domain names for their own product branding activities. To appropriately protect all of these critical online assets, legal teams must collaborate across cross-functional teams to ensure that domains are properly registered and policies, procedures, and tools are in place to protect them.
