UPS Inc. recently decided to hire a law firm for help with trademark matters. The Atlanta-based Fortune 500 company has been praised for ambitiously winnowing its core outside counsel network to just about 26 firms. So you’d think general counsel Norman Brothers Jr. would have the desired firm for the project on speed dial. But that’s not the case at all.

In an attempt to prevent complacency, Brothers makes a point of asking firms, including firms already on its panel, to submit “requests for proposals” (RFPs). It took this approach with trademark work and a surprise winner emerged: Kilpatrick Townsend & Stockton, a firm previously not on UPS’s go-to list.

This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.

To view this content, please continue to their sites.

Not a Lexis Subscriber?
Subscribe Now

Not a Bloomberg Law Subscriber?
Subscribe Now

Why am I seeing this?

LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.

For questions call 1-877-256-2472 or contact us at [email protected]