More and more companies are using Yelp and other online review sites, not to promote their own business but to damage their competitors, according to Whitney Gibson and Jordan Cohen of Vorys in a recent blog post. “Many have become quite good at generating false and misleading content for the Internet, despite its illegality,” they say.
And there’s good reason for this online chicanery. Research shows that for every star-rating change on Yelp, a 5 to 7 percent revenue difference could result.
This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.
To view this content, please continue to their sites.
Not a Lexis Subscriber?
Subscribe Now
Not a Bloomberg Law Subscriber?
Subscribe Now
LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.
For questions call 1-877-256-2472 or contact us at [email protected]
