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Today, the fashion industry faces the dangers of piracy more than ever. “Fast fashion” retailers offering catwalk and celebrity knockoffs are more successful than ever with the help of the Internet, which provides both an avenue for discovering new looks and immediate access to a market eager to buy them.
While the legality and morality of these copycats is debated, brands investing in creating these looks suffer, as their looks are easily copied and mass-produced at much lower costs, often well before the original look hits the market.