It was tough — at times brutal — but your enterprise survived what some now call the Great Recession.
You made staffing cuts that caused you organizational, and perhaps even personal, pain; eliminated all unnecessary expenses — and even some that you’d always considered necessary; entered new lines of business — even some that demanded acceptance of edgier risk profiles — to enable you to go after every revenue opportunity your marketing teams could dream up; and squeezed every possible cost out of your supply chain by negotiating pricing and terms harder than ever before with your vendors.
