"Coming from an in-house perspective, the last thing you want is a letter on your desk from the government that is entitled 'Notice of Proposed Penalty Offense,'" said Sarah La Voi, a partner at Baker & Hostetler.
March 25, 2024 at 07:36 AM
6 minute read
In the golden age of television, when Mr. Whipple touted Charmin and the Maytag Man spun washers and dryers, it was obvious such characters were fictional product advocates.
But in today’s world of social media “influencers,” confusion abounds as to whether these modern masters of messaging actually use or believe in the products they’re endorsing.
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The global influencer market is likely to grew nearly tenfold by 2029. Credit: gonzagon/Adobe Stock
