Alex Su, head of community development at Ironclad, didn’t set out to be a TikTok star, but odds are that if you’re in the legal industry and browsing the app, he’s shown up more than once on your “For You” page.

Known as @legaltechbro, Su has accumulated more than 74,600 followers and 3.7 million likes for his videos, which poke fun at everything from law school regrets to impossible client demands and other legal industry headaches.