Law firms are losing the pricing battle to alternative legal service providers (ALSPs)—and they aren’t too worried.

To be sure, law firms aren’t indifferent to the evolving legal ecosystem. As independently owned ALSPs have emerged to provide high-volume corporate legal work, more law firms have launched captive ALSPs—essentially fully owned legal service provider subsidiaries—to wrestle back their market share. Still, while law firm captives can match the document review, e-discovery and due diligence services independent ALSPs offer, matching their pricing structure is another matter altogether.