Photo by Bits and Splits via Adobe Stock Law Firm Marketers Saw Pay Raises, but Workload and Promotion Challenges Remain
"We're overworked, underpaid, and underappreciated. We're considered an expense, not an investment," noted one respondent of ALM Intelligence's recent legal marketing survey.
August 28, 2024 at 11:00 AM
6 minute read
Law Firm Marketing and Business Development
What You Need to Know
- Marketing and business development professionals are relatively happy in their jobs, but overwork and unclear career paths loom.
- Most business development and marketing professionals do not have direct access to the clients they are trying to land.
- Those concerns were expressed in an ALM Intelligence survey of legal marketing professionals earlier this year.
According to a new survey, most marketing and business development professionals at law firms are relatively satisfied with their jobs, but they continue to express sharp concerns over workload, pay and access to clients.
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