Catastrophes are not defeated by individuals, and require a team to identify the threats and mobilize to eliminate those threats.  The COVID-19 global pandemic continues to prove that crises are often more encompassing than we desire or may be prepared to tackle, unless we have a plan, anticipate problems, and prepare our teammates for coordination and action.

The first installment of our three-part series analyzed strategies for anticipating potential business crises. This installment continues down the timeline of a potential catastrophe, and focuses on coordinating an effective response to an active crisis. A crisis or widespread disaster, present and ongoing, has befallen the organization, and effective, efficient management is now the focus. Coordination of a successful response cannot be achieved without a coordinated, unselfish team ready to lead the group, department, or organization through turmoil. This second installment focuses on how to assemble an effective crisis management team (CMT), and how to leverage their skills and expertise to achieve the goals of survival and reemergence.

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