Google subsidiary YouTube is the latest general audience site to face mass fines over Children’s Online Privacy Protection Act violations, according to reports this week, a sign general counsel may want to rethink their compliance approach.

Alphabet Inc.’s Google settlement comes just months after the Federal Trade Commission slapped another general audience site, TikTok, with a record-setting $5.7 million COPPA violation fine. Tyler Newby, co-chair of Fenwick & West‘s privacy and cybersecurity practice group, said the TikTok fine marked “a shift in how the FTC approaches COPPA enforcement.”