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Our firm watches commercials. Lots of them. Not just because we represent advertising clients. But because of what they can teach us about how businesses communicate with existing and potential customers—the end users of their products or services. We like to see what works and what doesn’t. We were fascinated by the recent Nike campaign. Not because of Colin Kaepernick, but because of the company’s good sense of the marketplace and how their customers would react to the ad.

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