UPDATE: 5/14/13, 7:15 p.m. EDT. Information on the names of the Wachtell lawyers advising TowerBrook has been added to the eighth paragraph of this story.

Akin Gump Strauss Hauer & Feld, Greenberg Traurig, and Wachtell, Lipton, Rosen & Katz have grabbed roles on investment firm TowerBrook Capital Partners’s $835 million purchase of premium jeans maker True Religion Apparel.

True Religion has been struggling for some time, missing out on the skinny jeans craze and announcing last October that it had hired Greenberg Traurig and other professional advisers in order to pursue a sale of the Los Angeles–based company founded in 2002 by Jeffrey Lubell, who stepped down in March.

Dennis Block, senior chairman of the global corporate and M&A practice at Greenberg Traurig after joining the firm in 2011 from Cadwalader, Wickersham & Taft, is advising True Religion and a special committee of the company’s board of directors.

Other Greenberg Traurig lawyers working on the deal include corporate partners Daniel Serota and Kelly Terribile; tax partner Mary Voce; debt finance partners Jeffrey Wolf and William Donovan; employee benefits partner Ian Herbert; environmental chair Steven Russo; antitrust of counsel Mary Marks; IP of counsel Daniel Schloss; and associates Joseph Gangitano, Aileen Kim, and Philip Wolf. (Serota joined the firm in April from Linklaters, where he was counsel, while Russo, a former general counsel for New York State’s Department of Environmental Conservation, came aboard in March.)

C.N. “Frank” Reddick III, cohead of the corporate practice and a member of the policy and planning committee at Akin Gump, is leading a team from the firm also advising True Religion on its proposed going-private sale. U.S. Senate lobbying records show that Akin Gump public policy and international trade partners Stephen Kho and Brian Pomper have represented the company before Congress on counterfeiting and trademark issues involving China. The firm has been paid $30,000 for its work through the first quarter of this year.

Deborah Greaves serves as general counsel and corporate secretary for True Religion, which is based in tiny Vernon, California, a city in name only known for paying out large sums in legal fees over the past few years to several Am Law 100 firms, according to our previous reports.

New York–based TowerBrook, which in 2011 turned to Kirkland & Ellis for counsel on its $800 million sale of high-end footwear company Jimmy Choo, has retained Wachtell to advise on its current acquisition of True Religion.

Corporate partners Steven Cohen and Ante Vucic, antitrust partner Damian Didden, executive compensation and benefits partner Jeremy Goldstein, real estate partner Stephen Gellman, restructuring and finance partner Joshua Geltman, tax partner Jodi Schwartz, real estate counsel Dianna Chen, and associates William Clayton, Scott Golenbock, Corinne Musa, Rohit Nafday, Rachel Reisberg, Yuni Yan, and Peter Zuckerman are leading a Wachtell team working on the matter.

Filippo Cardini serves as COO, general counsel, and managing director for TowerBrook. Other in-house lawyers at TowerBrook include general counsel for Europe and managing director Adam McLain, general counsel for North America and managing director Glenn Miller, and senior principal and compliance counsel Abrielle Rosenthal.

Reuben Jeffery III, a former Davis Polk & Wardwell lawyer who went on to become the managing partner of Goldman Sachs’s Paris office, is a member of the senior advisory board for TowerBrook, which was formed in 2005 as a spin-off from hedge fund magnate George Soros’s Soros Fund Management.

True Religion’s sale wasn’t the only denim-related deal of note to be announced this week.

Proskauer Rose is advising San Francisco–based jeans maker Levi Strauss & Co. on its $220 million naming rights deal for a new 68,500-seat stadium that will be home to the National Football League’s San Francisco 49ers beginning in 2014, according to our previous reports.