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What’s the best way to boost your law firm’s brand in the United States? Go big. That’s the takeaway from the second annual Acritas United States law firm brand index released February 26, which was compiled from a survey of 711 general counsel or equivalent at companies with revenue of at least $50 million. Skadden, Arps, Slate, Meagher & Flom topped the list for the second straight year, followed by repeat runner-up Jones Day, Baker & McKenzie, in third place, and Latham & Watkins in fourth. Acritas’s survey, conducted by phone between March and December 2012, asked respondents a series of questions about outside legal counsel: which five law firms first come to mind, which three firms do you favor most, which firms do you consider for bet-the-company litigation and major M&A transactions, and which five firms do you use for high-value work.

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