Three Am Law 100 firms are advising on a $1.5 billion acquisition of broadband communications provider Knology by Wow Internet, Cable & Phone, which is also known as WideOpenWest. Excluding debt, privately held Wow will pay about $750 million in cash for Knology.

Both Englewood, Colorado–based Wow, which is owned by private equity firm Avista Capital Partners, and West Point, Georgia–based Knology specialize in providing consumers with broadband Internet access, cable TV, phone, and video-on-demand services. The Associated Press reports that the merger makes sense for geographic reasons, as it will unite Wow’s predominantly Midwestern customer base with Knology’s residential and business network in the southeast.