Law firms always have an eye out for the next hot market, whether they’re looking for favorable rates, business activity, talent—or all of the above. But Salt Lake City stands out right now, drawing office-launch announcements from top firms Kirkland & Ellis and Foley & Lardner in the span of a month.

What makes Utah’s largest city such a draw for Big Law? Lawyers and analysts pointed not only to an influx of people, tech dollars and business-friendly regulation—key ingredients for most secondary markets—but well-regarded law schools, innovation in neighboring cities and an enterprising culture.