As the legal industry continues to disaggregate and is increasingly flooded with technology, clients and in-house counsel report that they want a more personalized legal relationship. As hyperpersonalization permeates the legal industry, clients will continue to push for more tailored service.

But it can be difficult for law firms to know where to begin when addressing these requests. Should they focus on data and analytics or knowledge management? Or maybe they should focus on security and risk awareness? What about staffing efficiencies and technology innovation? And what is a realistic investment in value-adds? For their part, in-house counsel tend to have a more difficult time obtaining or sharing necessary information; they also suffer from tangible constraints on time and resources that affect their practice and what they are able to commit to outside counsel partnership efforts.

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