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Greenberg Traurig chair Richard Rosenbaum. Greenberg Traurig chair Richard Rosenbaum. (Photo: J. Albert Diaz/ALM)

In today’s competitive, disruptive and often confusing legal landscape, it is difficult to see through branding and marketing to facts. This could be amusing except that the primary purpose of our profession is to consistently deliver excellence and value to clients, in whatever practices and locations a firm chooses to cover. Clients, lawyers and staff, and even entire law firms, are struggling to decipher the true nature of the (so-called) “law firm” structures being presented to them.

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