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Shook Hardy sign (Courtesy photo)

Kansas City, Missouri-based Shook, Hardy & Bacon wanted to get information on practice area expertise out to current and potential clients while differentiating itself from the torrent of material generated by its competitors. Print may not be quite dead, but many think that video is the future. Shook agrees.

Patrick Smith

Patrick Smith, based in New York, covers the business of law, including the ways law firms compete for clients and talent, cannabis law and marketing innovation. Reach him at pasmith@alm.com or on Twitter at @nycpatrickd

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