Kansas City, Missouri-based Shook, Hardy & Bacon wanted to get information on practice area expertise out to current and potential clients while differentiating itself from the torrent of material generated by its competitors. Print may not be quite dead, but many think that video is the future. Shook agrees.
In a new series it calls “60 Seconds of Legal Science,” the firm is offering quick video takes on topics ranging from dietary supplements to voice over internet protocol (VOIP). The concept is basically a series of “explainer” videos, similar to the Khan Academy, which is what the firm based its format on.
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