Cooley may have developed a reputation for advising tech and life sciences darlings that didn’t exist even a decade ago, but a different kind of firm client was the one making news on the deal front this week: Meredith Corp., an old-media conglomerate that launched 117 years ago with a magazine about farming.

In its latest deal for Meredith, Cooley advised the company on the sale of Sports Illustrated (aged 65) to Authentic Brands Group, which owns or manages brands ranging from Juicy Couture and Aeropostale to Elvis Presley and Marilyn Monroe. Authentic Brands was represented in the $110 million deal by Paul, Weiss, Rifkind, Wharton & Garrison.