Chicago’s Much Shelist is going monosyllabic, rebranding itself as just ”Much,” just a month after Bartlit Beck Herman Palenchar & Scott, which straddles the Windy City and Denver, formally changed its name to Bartlit Beck.

The moves come amid a wider trend in the legal industry toward more compact names and tighter brand identities. Earlier this fall Boston-based Mintz, Levin, Cohn, Ferris, Glovsky and Popeo pared down to Mintz, and Atlanta’s Swift Currie unveiled a new logo.