Following a path trod by some of its Am Law 100 peers, Mintz, Levin, Cohn, Ferris, Glovsky and Popeo has announced a revamp of its branding—complete with a new “M” logo, a different color scheme and the dropping of all the names that follow Mintz.

On Monday, the firm announced the launch of a new website, mintz.com, as part of a broader rebranding meant to highlight collaboration with its clients. Among other changes, the firm now has a new “M” logo, a green and teal color scheme and a single-word name: Mintz.

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