Artists from Cliff Richard to Amy Winehouse will be paid when their tracks are used as backing music for clips on video-sharing Web site YouTube following a deal with the British society that collects royalties for composers, songwriters and publishers.

The MCPS-PRS Alliance said Aug. 30 that it will license more than 10 million pieces of music to Google Inc.-owned YouTube for use on the British version of the Web site. Both the MCPS-PRS Alliance and YouTube declined to disclose monetary terms, but analysts suggest it could run into the tens of millions of pounds.