Try this: Visit the Web sites of your firm’s 10 closest competitors to view how they describe themselves. Chances are “putting clients first” or “delivering quality client service” is the stated top priority of each one.

The vast majority of Am Law 100 firms also list “international experience and offices,” “a unified ‘one-firm’ approach,” “ability to think strategically,” “breadth and depth of offerings,” and “solution or results-oriented” as among their key strengths or differentiators on their Web sites and other marketing materials. This is not a criticism of these firms — Pillsbury Winthrop Shaw Pittman, too, offers these qualifications and capabilities — but it does demonstrate how increasingly difficult it has become for clients, candidates and others in the marketplace to determine why they should select Firm A over Firm B.

This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.

To view this content, please continue to their sites.

Not a Lexis Subscriber?
Subscribe Now

Not a Bloomberg Law Subscriber?
Subscribe Now

Why am I seeing this?

LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.

For questions call 1-877-256-2472 or contact us at [email protected]