Perkins Coie has been an unlikely beneficiary of the 15-week-long trial of media mogul Conrad Black in Chicago, and the firm isn’t even representing anyone in the case. The firm’s lack of clients actually aided the windfall.

Chicago Perkins Coie partner Hugh Totten and one of the firm’s public relations specialists, Lori Anger, hatched a plan at the beginning of the criminal fraud trial to see what kind of publicity they could drum up by making Totten available to comment on the case for the 400 registered U.S. and international press personnel covering it. Many of the law firms in town weren’t able to comment publicly because they were representing one of the defendants or witnesses in the case.

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