CEOs look like leaders because they have a consistent vision that they articulate powerfully in every context. Whether CEOs are speaking to managers, new employees, clients or regulators, they customize the best corporate messages to address the interests of each audience. Law firm leaders, on the other hand, don’t always take the time (or see the need) to come up with consistent messages or talking points that articulate their vision to their important audiences inside and outside the firm.

Let’s face it: Internal communication at many law firms does not exist in an organized or effective fashion. External communication is often unplanned and inconsistent.

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