The makers of Splenda set out to mislead and confuse consumers with an advertising campaign that falsely suggests the product contains sugar and is natural, a lawyer for its chief rival told a federal court jury Tuesday.

But Splenda’s lawyer told the 10-member jury that the manufacturer of Equal filed the suit only because Splenda was overtaking it in the marketplace, and that the evidence will show that all of Splenda’s advertising claims are completely true.

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