After its merger with Cingular, AT&T had a problem that required only some paint and a decal or two -- replacing the Cingular logo on its sponsored race car, No. 31, driven by Jeff Burton. But NASCAR said, "Not so fast." That little paint job would put the racing association at odds with one of its largest sponsors -- AT&T competitor Sprint Nextel. Now AT&T has asked a federal judge to put the brakes on what it claims are NASCAR's improper attempts to interfere with the name, brand and decals on AT&T's car.
March 28, 2007 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
AT&T appeared to have a simple problem with a simple solution — a paint job and a new custom decal or two.
But NASCAR said, “Not so fast.” That little paint job would put the national stock car racing association at odds with one of its largest sponsors — AT&T competitor Sprint Nextel Corp.
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