Some say that social networks are a form of "disruptive technology" that will challenge sustained models of doing business, much as e-mail displaced a lot of regular mail. At the very least, they are creating new law firm marketing opportunities. A perfect example is New Orleans-based McGlinchey Stafford, which created a blog on the federal Class Action Fairness Act of 2005 to establish itself as an authority on this field of law. As search engines picked up postings to the blog, they multiplied its impact.
March 15, 2007 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
Early this year, Leonard Witt, a professor of communication at Kennesaw State University, went online and met two aficionados of social networks, in which people interact through blogs, podcasts, virtual worlds and other new media.
Witt and his new friends, Sherry Heyl, CEO of What a Concept!, which advises clients on emerging social network technologies, and entrepreneur Jeff Haynie, soon decided to host a discussion at Kennesaw on social networking.
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