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Among the aspects of the Internet that have fueled its success are the many ways to communicate instantly with others, including e-mail, instant messaging (IM), chat rooms, message boards and blogging. Because the e-mail addresses and screen names used for these modes of communication are largely self-assigned, Internet users have the ability to use almost anything to identify themselves. Sometimes they decide to use another’s personal name, business name or trademark in their e-mail addresses or screen names. Whether they intend to make money, make a point or make a joke, their actions nonetheless may implicate trademark law.

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