If you walk into Philadelphia’s Caesar Rivise Bernstein Cohen & Pokotilow and ask to speak to managing partner Manny Pokotilow, the receptionist will most likely call him and say, “Hey, Poke, such and such is here to see you.”

While she would take the time to fill in your whole name, the atmosphere among attorneys and staff at the 27-lawyer intellectual property boutique is one of collegiality and informality.