It will come as no surprise to anyone reading this piece that law firm marketing is still, for the most part, not getting the respect that it has so desperately sought.
For the past 17 years, I have watched with great anticipation as to whether law firm management would embrace marketing as a vehicle to enabling law firms to better compete. But alas, all I have been witness to is a revolving door of directors and, more recently, chief marketing officers who come and go at a rate that belies understanding.
This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.
To view this content, please continue to their sites.
Not a Lexis Subscriber?
Subscribe Now
Not a Bloomberg Law Subscriber?
Subscribe Now
LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.
For questions call 1-877-256-2472 or contact us at [email protected]
