The Houston-based Lanier Law Firm, famous for winning a $253 million Vioxx-related jury verdict against pharmaceutical giant Merck & Co. in August 2005, seems to want its online presence on par with its stellar reputation in the courtroom. Toward that end, W. Mark Lanier and his staff announced the launch of the firm's redesigned and expanded Web site Friday. But will it be successful as a marketing tool? Marketing consultant Larry Bodine saw positive and negative indicators on the site.
March 13, 2006 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
The Houston-based Lanier Law Firm, famous for winning a $253 million Vioxx-related jury verdict against pharmaceutical giant Merck & Co. in August 2005, wants its online presence on par with its reputation in the courtroom: big time. Toward that end, it announced the launch of its redesigned and expanded Web site Friday.
The firm’s management hopes the much larger site will take advantage of firm founder W. Mark Lanier’s notoriety and bring in business.
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