Law school ranking season is here, and universities across the country are engaged in a glossy marketing blitz to "educate" evaluators, who can help boost or bust reputations. Schools may spend over $200,000 annually on promotional materials -- dubbed "law porn" by some folks -- which can be a burden for smaller schools. The benefits of the mailings are inconclusive, but Paul Caron, a tax professor at the University of Cincinnati College of Law, described them as "woefully ineffective."
November 14, 2005 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
Law school ranking season is here, and universities across the country are engaged in a glossy marketing blitz to “educate” evaluators who can help boost or bust their reputations.
Law deans and other faculty members who review schools for the peer assessment portion of the annual ranking by U.S. News & World Report say their in-boxes are stuffed with brochures, pamphlets, virtual tours and more from other law schools that want favorable reviews.
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