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Firms are increasingly recognizing the need for marketing communications expertise and are taking these functions in house. There are a variety of considerations when determining whether in-house marketing is the way to go -- some more concrete and measurable than others. In many cases, public relations and marketing agency vice president Traci Stuart advises, the ideal solution is a combination of an in-house communicator who liaisons with an outside agency.
October 03, 2005 at 12:00 AM
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The original version of this story was published on Law.Com
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