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Just like any other marketing activity, newsletters aren't for everyone. If you cannot put time and effort into them, they may actually harm your firm's reputation. However, done correctly, newsletters can be an effective part of a firm's marketing efforts. They put your firm in front of your clients' and prospects' eyes on a regular basis, display the skills and talents of your lawyers and open opportunities to talk with clients about business news -- which can result in new business for you.
September 22, 2005 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
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