Handing a major legal victory to Google, federal Judge Leonie Brinkema rejected a claim Wednesday by auto insurance giant Geico Corp., which argued that the search engine should not be allowed to sell ads to rival insurance companies that appear whenever Geico's name is typed into the Google search box. The judge said the case would continue to move forward on one remaining issue: whether ads that pop up and actually use Geico in their text violate trademark law.
December 16, 2004 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
Google won a major legal victory Wednesday when a federal judge said the search engine could continue to sell ads triggered by searches using trademarked company names.
U.S. District Judge Leonie Brinkema rejected a claim by auto insurance giant Geico Corp., which argued that Google should not be allowed to sell ads to rival insurance companies that appear whenever Geico’s name is typed into the Google search box.
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