Powell Goldstein is not alone in its recent decision to shorten its name. As law firms grow larger, their names are getting shorter.

Most notable is New York City firm Skadden, Arps, Slate, Meagher & Flom, which shrank its name first to Skadden Arps and, now, to just Skadden. Like Skadden, many big firms want to establish a brand instead of basing their identity on the names of the lawyers who actually started the firms and are often long gone.

This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.

To view this content, please continue to their sites.

Not a Lexis Advance® Subscriber?
Subscribe Now

Not a Bloomberg Law Subscriber?
Subscribe Now

Why am I seeing this?

LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.

For questions call 1-877-256-2472 or contact us at [email protected]