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Intent on finding a "dignified" slogan to advertise his practice, Houston solo Robert L. Steinberg came up with: "If you have a serious case, you need a serious lawyer." He used the slogan in TV ads and registered it as a service mark. When Jim "The Texas Hammer" Adler recently started using a similar advertising slogan -- "Serious injuries? You need a serious lawyer." -- Steinberg hammered back.
June 03, 2004 at 12:00 AM
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The original version of this story was published on Law.Com
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