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It's no surprise that savvy prospective clients do their homework before hiring a law firm, and they often start with an Internet search. A Web site can be key in the client-acquisition chain of events. But many firms miss the important opportunity to impress potential clients by offering standard "brochure" Web sites. The better option: Use a "show" strategy -- let your site demonstrate your firm's experience and capabilities.
January 27, 2003 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
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