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When it comes to volume, Pittsburgh law firms stand out nationally for trademark filings. An annual ranking published by Intellectual Property Today‘s May issue indicates Buchanan Ingersoll had the most trademarks issued of any firm in Pennsylvania last year. The firm had 231 trademarks issued in 2000, a 26.9 percent increase from 1999. Buchanan Ingersoll was ranked 57th out of 368 firms across the country. The top-rated firm nationally was Finnegan Henderson Farabow Garrett & Dunner of Washington, D.C. Notwithstanding the national scope of the survey, several Pittsburgh firms ranked in the top 100. Reed Smith was tied for 63rd nationally with 217 trademarks issued last year. The number represents an 82.4 percent increase from the previous year. Eckert Seamans Cherin & Mellott was the next Pittsburgh firm on the list at 83 with 172 trademarks issued. Eckert’s increase from 1999 was slightly more than 51 percent. Webb Ziesenheim Bruening Logsdon Orkin & Hanson, commonly known as the Webb Law Firm, finished at 92 with 153 trademarks issued. The firm had a nearly 46 percent increase from the year before. Michael Dever, chair of Buchanan Ingersoll’s intellectual property group, said the firm has a lot of trademark work in its London and New York offices but has seen an increase among clients in the Pittsburgh area. “Even non-consumer based companies are recognizing the importance of trademark names,” Dever said. “An area like biotechnology is seeing a real growth in trademark work. As companies grow, they want to build up recognition for their products and services.” TRADEMARKS ON THE RISE Arnold Silverman, chair of Eckert Seamans’ IP department, said trademark work remains second in volume to patent work, but it has still grown considerably. All of the firm’s IP lawyers are based in Pittsburgh, although Silverman said clients throughout the country generate trademark work. “Our trademark docket is large and diverse,” Silverman said. “It’s the one way someone in commerce can distinguish their goods from another. The trademark is an investment in the future, so to speak. Companies want to distinguish themselves from competitors.” Silverman added that the area is multi-faceted and that many issues are starting to appear more regularly as high-tech companies continue to dominate the marketplace. “It’s not just owner versus competitor,” Silverman said. “The trademark owner has a property right but there’s public interest as well. The public has a right not to be confused. More companies are embracing technical trademarks and technical service marks. It’s an area that will continue to surge because of the high-tech activity.” Reed Smith’s Fred Colen said the annual list is a good indication of the strength of the firm’s practice area. “It’s an interesting analysis,” Colen said. “You are able to see what firms are good at. There is still a fair amount of expertise involved in trademark work.” The magazine, Intellectual Property Today, is published by Omega Communications. It focuses on patent, trademark and copyright issues for attorney and non-attorney professionals, including patent agents and executives within those companies that provide products and services to the industry. Of the 368 firms surveyed, Pittsburgh-based Kirkpatrick & Lockhart was ranked 186th nationally, securing 73 trademarks in 2000. The number indicated a nearly 40 percent drop from the previous year. Thorp Reed & Armstrong of Pittsburgh also made the list. The firm was ranked 317th nationally with 17 trademarks, five more than the firm had in 1999. And Cleveland’s Jones Day Reavis & Pogue, which has a sizeable office in Pittsburgh, was ranked 91st nationally with 155 trademarks issued. It was a slight drop from the previous year’s statistics when the firm had 164 trademarks.

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