Most emerging companies breaking into a market with new products or services will need to allow their potential customers to trial their products before the products’ official launch. This is especially true of technology companies whose products are complex, expensive and in competition with technology offered by more established players. To protect your client’s interests in such a trial adequately, be sure that your client enters into a trial agreement that details the trial’s nature, purpose, setup, plan and conclusion, as well as the parties’ rights and roles.
GETTING OFF THE GROUND
