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Lawyers & Executives Can Become Intellectual Capitalists by Using pl-x’s TRRU Metrics Intellectual Property Valuation System and Intangible Asset Market Indices, Along With News & Information Provided by Law.com. Pasadena, Calif. and San Francisco, Calif. (Jan. 10, 2001) – The Patent & License Exchange ( www.pl-x.com), the safest global marketplace for intellectual property, and law.com (www.law.com), the Web’s leading legal destination and provider of legal application solutions, today announced a marketing and distribution alliance to offer pl-x’s market-driven intellectual property (IP) valuation system and the pl-x Intangible Asset Market Indices (IAMI) to law.com’s legal and business communities. The partnership will also allow pl-x’s community to stay abreast of the latest developments in intellectual property and technology related law by providing them access to law.com’s IP and Technology Practice Centers. “By partnering with pl-x, we can provide access to the emerging industry standard for IP valuation and help lawyers and executives transform their IP into valuable financial assets – quickly and safely,” said Bill Feid, CEO of law.com. “Similarly, law.com’s IP and Tech Law Practice Centers will let pl-x members stay abreast of developments in this ever changing area of law.” pl-x’s intellectual property valuation system, called Technology Risk / Reward Unit (TRRU) Metrics, provides an objective, market-driven and almost instant valuation for patents. Based on the Nobel Prize winning Black-Scholes Options Pricing Model and the recognition that patents are actually call options on technology, TRRU Metrics uses specific information about a patent along with live market data from more than 1,500 publicly traded micro-cap companies that are developing specific niche technologies to generate a reasonable market-driven valuation for that patent. Intellectual Capitalists, including lawyers, M&A executives, licensing professionals, CFOs and business leaders, use TRRU Metrics, in conjunction with other valuation methods, to evaluate merger and acquisition possibilities, calculate potential damages arising from IP litigation cases, collateralize IP assets and justify tax donations of IP. And unlike subjective forms of valuation that can only provide a “best-guess” estimate of an IP asset’s value, lawyers using TRRU Metrics can be confident that their valuations are being calculated by a Nobel Prize winning financial formula and up-to-the-minute market-driven data. Law.com will offer access to pl-x’s comprehensive set of “tools” through a link on both the IP and Technology Law Practice Center sections of the law.com Web site.” In addition to TRRU, these tools include pl-x’s Intangible Asset Market Indices (IAMI), which tracks changes in the value of the “knowledge economy.” By using data from the world’s financial markets, the IAMI provides a means to measure the volatility and risk associated with investments in niche technologies from sectors such as applied materials, information technology, life sciences and automotive technology. In turn, pl-x will provide its users with subscriptions to each of law.com’s IP and Technology Law Practice Centers. Law.com Practice Centers are subscription based tools that feature practice specific news, in depth analysis of legal developments and more, allowing users to stay abreast of the latest developments in their particular fields. In addition to IP and Technology, law.com offers Corporate Law, Employment Law and Litigation Practice Centers, with subscribers including many of the countries largest law firms and corporations. pl-x’s Web site will also feature headlines and summaries of relevant news articles from the law.com site. “Intellectual Capitalists need to remain abreast of the latest legal developments affecting intellectual property valuation, ” said pl-x CEO Nir Kossovsky. “ By partnering with law.com, we can provide our subscribers with the legal information they need to stay informed and maximize the value of their intellectual property.” About The Patent & License Exchange, Inc. The Patent & License Exchange ( www.pl-x.com) is the financial marketplace for intellectual property (IP) rights. pl-x transforms intellectual property, including patents, trademarks and know-how, into financial assets by providing the tools of disciplined financial markets. Because a patent is a call option on technology, pl-x can apply standard financial tools to create value from intangible assets. These tools include an online, interactive IP marketplace, the TRRU Metrics IP valuation system, transaction assurance services through a partnership with Chicago Title and patent validity insurances through Swiss Re New Markets. These tools are designed to increase transaction volume and speed while reducing the costs and risk of completing technology transfer deals. About Law.com Law.com, a privately held company, is the Web’s most comprehensive legal destination and provider of legal application solutions. The company’s products provide legal professionals and law students with the tools and intelligence required to compete and succeed in today’s wired world. Customers of law.com manage their practices through a host of practice-critical software applications, track breaking developments in the law, research issues and cases, or explore nationwide job openings in the legal industry. Investors in law.com include majority owner U.S. Equity Partners L.P., a private equity investment fund sponsored by Wasserstein Perella & Co., and SOFTBANK Capital Partners L.P., a late-stage Internet venture investment group sponsored by SOFTBANK Corp.

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