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The saga began when Tesco Stores and Costco Wholesale UK had the temerity to sell Levi's 501s without the approval of Levi Strauss & Co. So Levi Strauss made some threatening noises, but the U.K. courts refused to side with the jeans maker. The conflict fueled a larger political debate that threatens to strip all trademark owners in the European Union of the rights to control imports of their branded goods.
July 24, 2001 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
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