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A Los Angeles law firm's "edgy" ad campaign featuring boxes of dummy hand grenades has blown up in the face of the firm and cost the adman who thought of the idea his job. Quinn Emanuel Urquhart Oliver & Hedge mailed the grenades to businesses in Northern California to promote its forthcoming Silicon Valley office. But at least two recipients of the mailing called the bomb squad.
September 21, 2000 at 12:00 AM
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The original version of this story was published on Law.Com
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