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IN-HOUSE COUNSEL: Morton I. Golder, Unigroup Inc. TITLE: Senior vice president and general counsel AGE: 61 THE ORGANIZATION: UniGroup is a holding company that owns United Van Lines, the largest moving company in the United States, and Mayflower Van Lines, which together account for 34 percent of the U.S. interstate moving business. UniGroup operates through 1,400 “affiliated agents” — a third of them outside the country — who run the independent moving companies that use the approximately 11,800 United and Mayflower trucks. Based in Fenton, Mo., near St. Louis, Unigroup also owns insurance, truck leasing and relocation services companies. It has 1,800 employees and 1999 revenues of $1.9 billion. THE DEPARTMENT: Golder is general counsel of both United and Mayflower. Their business interests sometimes conflict — because they are operated as competitors — but their legal interests, he says, so far have not. His department has seven lawyers and two paralegals. Golder advises the CEO and board on the legal aspects of mergers and acquisitions and government regulatory matters, and is involved with issues related to UniGroup’s moving work for the U.S. military. (The armed forces are the moving industry’s biggest customer; they account for seven percent of UniGroup’s business.) Golder’s department handles corporate, finance and contract work, as well as intellectual property defense, much of it arising from unauthorized use by small trucking firms of the United name. TRADEMARK PROTECTION: UniGroup is vigilant about its marks, especially the United name and “triple-stacked” U logo, a favorite of trademark raiders. “There have been a number of instances where somebody opened up [a business] as United, or using the word United, and using our logo, and we’ve had to litigate to have them cease and desist,” says Golder. “At any one time, we could have a dozen of these cases.” He says that some ersatz Uniteds have gone so far as to advertise in the Yellow Pages, which genuine United agents usually detect. In other cases, customers file claims with the real United, which investigates and discovers that the customer had been taken in by a pretender. Golder, who helps plot legal strategy in such cases, says that UniGroup almost always seeks immediate temporary injunctive relief, and has sought damages as high as $100,000. NEWS: A Department of Transportation proposal to reduce the number of hours truckers can be on duty is the current hot-button issue in the long-distance trucking industry. UniGroup is fighting the proposal, which Golder believes will not be instituted without modification. The DOT, which has the authority to decree such changes, held hearings on the issue in May and June, and extended the proposal’s comments period from mid-summer to the end of last month. The pillars of the proposal are a mandatory 32-hour “weekend” of 32 to 56 hours for truckers and a reduction in daily on-duty hours from 15 to 12, with two hours required for rest. The moving industry argues that this would reduce truckers’ work time by a third, from 15 hours to 10, an economically unviable formula that would drive veteran truckers from the business and would dissuade others from entering it, compounding the current driver shortage. Some citizens’ groups support the proposal, arguing that fatigued truckers are a danger to other drivers. Golder’s department is working with the moving industry trade organization, the American Moving and Storage Association (AMSA), to develop a counter-proposal. Golder has helped prepare testimony for DOT hearings and has arranged meetings between UniGroup executives and aides to Senator Christopher Bond, R-Mo. “Fatigue is a big question in the industry,” says Golder. “There’s a balance you have to reach between our requirement to deliver in a timely fashion and the safety of the general public. We’re trying to make that balance.” PRIMARY OUTSIDE COUNSEL: The St. Louis firms of Thompson Coburn (corporate, bankruptcy, litigation, employment and employee retirement issues, tax matters); Bryan Cave (litigation, regulatory); and Lashly & Baer (litigation, regulatory, tariff matters), and Washington, D.C.’s Zuckert, Scoutt & Rasenberger (antitrust, regulatory). Golder says that most of UniGroup’s litigation is routine, the result of unsatisfied insurance claims by moving customers. Bankruptcies usually involve United or Mayflower collecting from insolvent business customers, cases for which Golder helps select local counsel. ROUTE TO THE TOP: Born in St. Louis, Golder graduated in 1960 from the University of Missouri in Columbia, with a degree in industrial management, and got his law degree from the university in 1963. He was an associate, then deputy, county counselor in St. Louis County, Mo., for 14 years, where he was often involved in lawsuits opposing cities’ annexation plans for unincorporated land in the county. He also helped establish an academy for the training of St. Louis city and county police and served on its board. In 1977, he became a partner in the business practice of Susman Schermer Rimmel & Parker (now Susman Schermer Rimmel & Shifrin), in Clayton, Mo., where he counseled and renewed his acquaintance with United Van Lines CEO Robert J. Baer, who had been chief administrative officer of St. Louis County. When the United general counsel position opened in 1985, two years before the creation of UniGroup, Golder was selected. “I was anxious to return to a one-client situation,” he says. “I enjoyed my private practice, but I achieved a better result when I had one client.” From 1997 to 1999, Golder was president and COO of the UniGroup subsidiary Vanliner Insurance, returning as general counsel in January 1999. PROFESSIONAL AND CIVIC AFFILIATIONS: Golder participates in AMSA affairs, recently chairing a group that worked with the Internal Revenue Service to develop guidelines for the agency on independent trucker tax and employment issues. Golder chairs UniGroup’s political action committee, which supports industry-friendly elected officials, and crafts some of Baer’s communication with them. From 1989 to 1993, he served as the governor-appointed chairman of the St. Louis County Board of Elections and has remained involved with national organizations that oversee elections. FAMILY: Golder and his wife, Bev, have been married 40 years. They have three sons: Jay, 36, an attorney at the U.S. Postal Service; Robert, 33, a doctor in Kansas City, Mo.; and Steve, 30, who works in finance in St. Louis. The Golders also have three grandchildren. OUTSIDE INTERESTS: The Golders enjoy traveling, especially cruises. Mr. Golder is also a model-railroad buff, and has been building one at home for two years, complete with United and Mayflower rigs as part of the scenery. LAST BOOKS READ: “Dutch,” by Edmund Morris, and “Shadow,” by Bob Woodward.

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