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Law firm life is hectic these days. If there is a spare moment, usually at the end of a busy day, the last thing a lawyer wants to start is a bout of business development. But if the economy moves towards bust, swathes of lawyers will know they've neglected one fundamental -- marketing. Most firms do not have a sufficiently strong brand to guide them through an economic downturn.
October 17, 2000 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
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