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New York associates working long hours at Cadwalader, Wickersham & Taft might be surprised the firm is luring laterals in London with promises recruits will play as hard as they work. The pitch -- an ad campaign centered on the image of an ice-cold martini -- is a reversal in the game of transatlantic one-upmanship, as stodgy Brits resort to cheeky gimmickry while American upstarts show more reserve.
December 04, 2000 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
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