DoubleClick Inc., facing six different invasion-of-privacy lawsuits challenging its handling of data collected about individual Web surfers, could soon have company in the courtroom.
The New York-based Web-advertising leader has been sued in the past two weeks in federal and state courts. Public concern about DoubleClick has grown since November 1999, when the company bought a database of 90 million individual purchasing profiles that it could match to the 100 million anonymous profiles it had already culled from tracking visits to Web pages that host its ads.
This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.
To view this content, please continue to their sites.
Not a Lexis Subscriber?
Not a Bloomberg Law Subscriber?
LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.
For questions call 1-877-256-2472 or contact us at [email protected]