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One of the most challenging aspects of any law firm merger these days is pulling together materials from both firms’ Web sites to create a new and successfully integrated site. I looked at Piper Marbury Rudnick & Wolfe’s site www.piperrudnick.com to gauge the impact of last October’s merger between Piper & Marbury and Rudnick & Wolfe. I found a site that hangs together quite nicely, yet has none of the spark and excitement that characterize the best law firm pages. At least in the D.C. area, Piper has been a leader in the dynamic high-tech practice, but that hardly comes through here. The 759-lawyer national firm does get a great deal of credit for its candid presentation on diversity and minority hiring. On the other hand, there are no press releases after Nov. 17, 1999; surely something noteworthy happened in the last three months. Most of the print is too small to be easily read, the “financial risks” specialty is repeated in a list of practice areas, and a couple of litigation subspecialties are not described. All in all, this is a site that needs a bit of a makeover.

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